The Spanish brand will dress runners, staff and volunteers
The 360º The Challenge Gran Canaria has a new technical sponsor for its 2024 edition: Joma. The prestigious Spanish brand has a huge international projection and wanted to join the ninth edition of the demanding self-sufficiency mountain race.
Arista Eventos, the company that organizes the event, and Joma have signed an agreement where the company becomes the official technical sponsor, dressing runners, staff and volunteers, benefiting from the great quality of its footwear and textiles. This alliance shows that the 360º The Challenge Gran Canaria continues to grow in visibility by attracting big brands and international names in trail running. For the race that will begin on November 13, there are already more than 100 runners registered from 14 different countries.
The 360º The Challenge Gran Canaria is one of the toughest trail running races in the world, with an unmarked route of 258 kilometers and 12,669 meters of positive elevation. The runners cross most of the municipalities of Gran Canaria and have 101 hours to complete the race. Last year, only 25 of the 84 runners were able to finish it, demonstrating the difficulty of a race that have already become a mark on the calendar of the most demanding athletes.
Joma is a company born in Toledo with a great international presence both in terms of athletes and sports disciplines. This alliance demonstrates its strong commitment to trail running with high-quality and durable sports products for the highest level of sport.
Inés Astrain. CarlosDiaz-Recio
ABOUT JOMA SPORT
Joma Sport is a Spanish company dedicated to the manufacture and sale of sports equipment. Since its foundation by Fructuoso López in 1965, its progress has been rapid, becoming today the most important Spanish sports brand with the highest sales volume in the world. In addition, it is in the top ten worldwide. Currently, it is present in the market of more than 134 countries and has eight subsidiaries in the United States, Italy, China, the UK, Germany, Mexico, Panama and Brazil.
It is present in multiple sports disciplines, as well as in the Olympic Games. As for football, it has more than 300 professional teams sponsored worldwide and national teams. Likewise, in indoor football it is the strongest brand worldwide with great teams, among which is the best in the women’s category. In recent years, the brand has grown in other disciplines such as tennis with the incorporation of new tennis players and federations, in athletics with the signing of professional runners and walkers, and in trail, where it is developing as a leader in the sector. In this way, Joma has managed to maintain the leadership of a Spanish brand worldwide.
Several runners from the Joma team obtained great results in the last edition of Transgrancanaria, a race also organized by Arista Eventos. In the women’s category, Gemma Arenas and Inés Astrain finished the 46-kilometre Marathon in 4th and 5th position respectively. In the men’s category, two runners climbed onto the podium in the main event, the Classic, Miguel Heras (2nd) and Ionel Monole (3rd); and two others did so in the Marathon, where Robert Pkemoi was proclaimed the winner and Tiago Vieira took third place.
The 360º The Challenge Gran Canaria is a test organized by Arista Eventos, with the sponsorship of the Cabildo of Gran Canaria through Turismo de Gran Canaria and the Insular Sports Institute; the Government of the Canary Islands with Promotur – Canary Islands; Tejeda and Fred City Council. Olsen Express; and the collaboration of the companies Lorenzo González Automoción, Gofio La Piña, Inerza, Emicela and Provital.